A store is judged on the product page and the checkout, and a boutique is judged on the map result and the photo. We build the store, the product photography and the paid campaigns behind both — for retailers in St. Augustine and brands shipping nationwide.
E-commerce is unforgiving: the traffic is measurable, the drop-off is measurable, and small friction compounds into a bad month. Here is where most retail brands leak revenue.
Thin descriptions, one flat photo, no sizing detail, no reviews and no shipping information. Every unanswered question is a reason to close the tab.
Slow pages, forced account creation and surprise shipping costs at the last step are the three biggest cart-abandonment causes, and all three are fixable.
If the pixel, server-side events and product feed are not set up properly, the platform optimizes toward the wrong thing and you pay for the education.
One senior team on the store, the product media, the search presence and the paid campaigns — measured against revenue and return on ad spend.
Shopify, WooCommerce or custom builds with product pages written to sell, and a checkout stripped of every avoidable step.
Clean product shots, scale and detail images, and lifestyle content shot in-house. Better photography lifts conversion faster than almost any other change.
Feed-driven campaigns with tracking wired properly, so budget follows the products that actually carry margin instead of the ones that just get clicks.
Category and product pages that rank on their own, plus local SEO for the physical store so foot traffic and shipping demand both grow.
Most e-commerce work is split between a theme installer, a photographer, an SEO and a media buyer, none of whom talk to each other. Ours is one team — because the product photo, the page copy, the feed and the ad are the same decision made four times.
A St. Augustine boutique has a visitor economy on its doorstep and a national audience online, and those are different customers. We run the local presence for the storefront and the nationwide campaigns for the catalogue as one plan rather than two competing ones.
For a physical store, the Google Business Profile is the shop window. Photos, hours, product attributes and reviews decide whether a visitor two streets away ever finds the door.
Individual products rot as inventory turns. Well-built category and collection pages are durable assets that keep ranking while the SKUs underneath them change.
Not every best-seller is worth advertising. Campaigns are structured so spend concentrates on the products that actually carry margin after shipping and returns.
Shoppers increasingly ask assistants for product recommendations. Structured product data, genuine reviews and real written content are what those answers get assembled from.
E-commerce attracts more theme-installers and percentage-of-spend media buyers than almost any other sector, and both are incentivised by something other than your margin.
Management is a flat monthly figure agreed up front, so scaling budget never automatically scales our invoice. The incentive stays pointed at return, not at spend.
Studio product, detail, scale and lifestyle imagery are shot in-house. On a product page, better photography usually moves conversion further than another round of copy edits.
Store build, product media, feed management and paid campaigns sit in the same room, so the ad, the feed, the photo and the page are finally the same decision.
The store, the imagery, the product data, the ad accounts and the analytics all live in your name. Leaving does not mean losing the work you paid for.
Search behaviour, competition and what a new customer is worth change completely by sector and by market. Start with the one you are in.
Every sector has its own search patterns, its own competitors and its own margins to protect.
Based in St. Augustine, working across St. Johns County, the First Coast and nationwide.
Not On The List? Ask Us →For most catalogues Shopify is the fastest path and the cheapest to operate. WooCommerce makes sense when the store sits inside a larger content site or needs unusual logic, and a custom build is worth it only at real scale or with genuinely unusual requirements. We recommend against a migration as often as for one.
Yes, and it is mostly a matter of discipline rather than luck. Full URL mapping with 301 redirects, preserved category structure, product data validated before launch and monitoring through the reindex period. Traffic dips on migrations happen when redirects are treated as a launch-day afterthought.
It depends on catalogue size and integrations, not on a fixed agency calendar. A small, focused store can be live in as little as 48 hours. Most builds land in the one to two week range, and large catalogues with ERP or inventory integrations take longer. You get a firm schedule before anything starts.
No. Management is a flat monthly fee agreed up front, so raising budget never automatically raises our invoice. Percentage-of-spend pricing quietly rewards an agency for spending more of your money, which is the wrong incentive on a margin-sensitive catalogue.
Yes, in-house. Clean studio shots, detail and scale images, on-model or lifestyle content and short-form video for ads. On a product page, imagery usually moves conversion further than another copy revision, so it is treated as part of the build.
First by removing the causes: slow mobile pages, forced account creation and shipping costs that only appear at the final step. Then by recovering what still leaks, with abandoned-cart email and retargeting sequences. The order matters, because recovery flows cannot fix a checkout that is the problem.
It changes the plan for the better. The storefront needs an optimized Google Business Profile, current photos and local search work so nearby shoppers and visitors find the door, while the catalogue needs category SEO and feed-driven campaigns. We run both as one plan instead of two competing budgets.
It depends on catalogue size, how much product photography the calendar needs, and whether paid campaigns and SEO run alongside the build. Everything is quoted up front as one figure with implementation included, and the store, imagery, product data and ad accounts stay in your name.
We will run a technical and conversion check on your store, audit the tracking and product feed, compare you against the brands outranking you, and come back with exactly where the revenue is leaking — before you commit to anything.